Bluesky has expanded its AI-powered Attie app so that anyone can create websites, games, and other digital projects.

Meta description: Bluesky launched new Attie creation tools at TechCrunch Disrupt 2026, letting users build sites, games and social experiences on the ATProto network.

Tags: Bluesky, Attie, ATProto, TechCrunch Disrupt 2026, AI social tools

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Bluesky announced new Attie creation tools at TechCrunch Disrupt 2026, allowing creators to make websites, quizzes, games, polls, and other interactive experiences on the ATProto network. The move extends an experimental platform into a tool for creating social experiences for Bluesky's 47 million registered users.

Background: Attie as Bluesky's experimental platform

Bluesky is the open social network behind its flagship app. Attie initially offered AI-powered technology for building custom social feeds. The new creation capabilities place these tools on the same AT Protocol (ATProto) that powers Bluesky and other decentralized social apps making up the decentralized social web known as the Atmosphere.

Former CEO Jay Graber stepped down in March to become Bluesky's chief innovation officer. Toni Schneider, a former CEO of Automattic and a partner at True Ventures, led the company on an interim basis and is now taking charge as Bluesky enters the AI era. Attie offers Bluesky a playground where it can try out AI-powered ideas.

Development: From custom feeds to social experiences

The new tool was announced on Thursday at TechCrunch Disrupt 2026. Schneider said, “We’re adding a feature to our Attie product that allows you to build sites and social experiences again for a group of people. So think of it as … social vibe coding or vibe coding for your community.”

The aim is to allow everyday users to create experiences that previously only software developers could build. Schneider described vibe coding today as kind of a single-user, solo experience and said he wants to build together or build for a group of people. When creators build with Attie, they are connected to their ATProto identity, and the platform will suggest things users might want to make based on their public Bluesky profiles.

Users can bring their own AI model or use open-weight options, and the resulting sites and games can tap into Bluesky's wider audience, according to Bluesky COO Rose Wang. Wang said, “Everybody is building … But the big question is: Who’s using the thing you’re building, because we haven’t solved that problem with distribution.” She added, “What makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn’t stand alone.”

Latest: Distribution, engagement and private data

The creation tools arrive while Bluesky's network has 47 million registered users, but the platform has seen a decline in engagement, as some users who tested it later returned to X. Attie is tied to Bluesky's larger plans to reinvigorate activity on its network by focusing on developers and communities in the months ahead.

Schneider said support for private data has been the biggest request from developers. Private data is now in alpha testing, with plans for a rollout by the end of the year. The current stage is a transition from an experimental AI feed builder to a creation tool connected to identity, distribution, and the broader ATProto network. Schneider said, “There should be lots and lots of these fun, small social experiences for your friends,” and “We don’t all have to go communicate with the entire world all the time.”